Dutch Design Week

Impressions Dutch Design Week 2019 Eindhoven, The Netherlands

By Paula Rook for FlyingWineWriter

Dutch Design Week was held in Eindhoven between 19 and 27 October. The largest design event in Northern Europe presents the work and concepts of 2600 designers to 350,000 visitors in total. This year’s theme is: ” If not now, then when?”

I am looking for ideas in the field of: 1. biodiversity, 2. circular economy, 3. climate and 4. sustainability.

Biodiversity: I have found a project with an invasive plant in North Brabant. The plant produces red berries that has been harvested to make juice. The use of pesticides is not environmentally friendly and cutting them into small pieces helps spread the plant.

Circular economy: A number of projects use recycling material to manufacture a sofa, a bed or a wardrobe. They use plastic, wood, metal and organic materials. Furthermore, I have found a project in which organic material is used to produce a thin layer that can be used instead of plastic. For example, one uses plastic to decorate flower bouquets, the thin layer can be used instead.

Climate: There was an exhibition in the Van Abbemuseum : ‘All that is solid melts into trash ‘. With images and sound, they show how a design can play a role in the past, present and future of waste. For example, a microwave has silica as part of the design, but silica is hardly re-used. Furthermore, everyone knows The Great Pacific Garbage Patch. Because microorganisms live in plastic mass, scientists call it Plastisphere . The microorganisms eat and live in the waste from our sea.

Sustainability: The most important thing now is to create a green city. People want to build sustainably and produce food in the city. To achieve the goal, they will grow plants in special spaces in the city. There will be more green areas in landscape design. Furthermore, there is attention for the use of bio materials to manufacture furniture and electrical energy as a source for transport designs such as a car, a bus or a scooter.

My conclusion is that during Dutch Design Week you could see how the world market has changed to produce as little waste as possible. It is more about national projects in which a circular economy has to be implemented and food is produced with respect for biodiversity and the environment.

Wine is also food, so the country of origin is responsible for their own biodiversity and environment. Those who buy their wine can make demands on wine producers, so everyone helps. Which requirements could be very effective? I think of:

An individual study on the impact of the wine company on biodiversity and the environment in the country. We call financial support for national or regional agricultural projects for biodiversity instead of just their own small production.

Less attention to organic and vegan certification that has no national impact, instead certified as a group for food production in the region. Once the entire chain has achieved its goals, then only certify.

The use of technology towards CO2 neutral is important and it cannot be a luxury. It could start a regional or national project, as long as everyone benefits from such technology.

In the Netherlands, agriculture is responsible for 86% of ammonia emissions, according to the National Institute for Public Health and the Environment in 2016. Measures that could help to reduce emissions lead to protests in October 2019. In my opinion, this measures are causing more damage than solutions.

Ultimately, the country of consumption is responsible for recycling and circular economy. It is clearly a social responsibility. Why is there no sense of cooperation in the wine-producing country? We have the image of a family business that only fights in a collapsed market as if wine production cannot help the rest of the country. Now I understand the slogan of Dutch Design Week: If not now, then when?


Send comments to Paula Rook: Agricultural engineer with 12 years of work experience in wine production as a wine specialist and in the wine trade as a communication specialist for FlyingWineWriter.com 10 years an international communication platform for sustainability, biodiversity and innovation in agriculture and viticulture and Wijnplein.nl has been the platform for wine and gastronomy in the Netherlands and Belgium for 22 years. You benefit from exclusive information for professionals in the wine trade, as well as a vision on international developments and strategies.

Contact: paula@wijnplein.nl or paula@flyingwinewriter.com

11 thoughts on “Impressions Dutch Design Week 2019 Eindhoven, The Netherlands”

  1. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something.
    I think that you can do with a few pics to drive the message home a little bit,
    but other than that, this is wonderful blog. An excellent read.

    I will definitely be back.

    1. Hello my reader,
      I found very exciting that you have found my article on yahoo. I do not expect it. If the article is relevant for the search machine I think they listed over there. You just keep writing, do not worry about search machine. By the way, use a website builder with high reputation!
      Kind Regards,
      Paula Rook

  2. I have a job as a Massage Event Planner. I forever just think about precisely what
    got folks setting about running a blog. Ultimately, a blogger has a little
    something substantive to share, whether or not humorous, insightful,
    enlightening, or otherwise entertaining to others.
    I believe that quite a lot of writers expect to help other
    folks. Surely, presently there are surely those
    individuals drawn to the technique of reflection given that it could quite
    possibly be lucrative and simply turn straight into a full-time career.
    I read a lot more sites in a day when compared to any person in my
    metropolis, I can assure you. I think that’s just about all excessively hazy, actually.
    Each and every article author will begin creating for a completely different, special justification. In my line of
    work, ladies arrange a chair Event Massage just for both
    standard (unique birthday, business social gathering, etc.) motives, along with exclusive reasons for instance a Spiritual intention.

    Why do a handful of freelance writers continue, while many people stop?
    It’s eagerness! An interest for crafting, an interest for educating or making
    all of us express joy or whatever. An inspiration for telling tales for many, I am positive.
    Existence does have a message, but we have to work at appreciation of it.

    I believe blogging and site-building could perhaps be a sort of Self-Knowledge “job” being able to help silent and invisible masses of individuals.
    Of course, there are weblogs created by K-mart and Gimbles (opted for bankrupted merchants purposefully!
    hehe) but I just mean actual sites. Personalized blogs and forums.
    Small company blogs. Class information sites. Charity sites.

    Blogs and forums with spirit.

    I value your providing these details for folks hoping to get more info about subject areas
    such as this. Your blog was well-written and very well investigated, that is
    certainly greatly appreciated. I actually am at all times seeking different blogs to keep in mind and read regularly. http://www.jdscott.bravejournal.com/entry/17858

  3. First of all I want to say superb blog! I had a quick question in which I’d like to ask if you don’t mind.

    I was interested to find out how you center yourself
    and clear your head before writing. I’ve had trouble clearing my mind in getting my thoughts out.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are generally wasted simply just trying to
    figure out how to begin. Any suggestions or hints? Many thanks!

    1. Hello my reader,
      Thanks for your question. I really appeciate it.
      The process I use has different steps. The most important is to make questions about what exactly I need to know. Then I collect information related to the answer. By following a writing style and estructure I divide the information to create a chain of ideas. At the end, I need to rewrite everything which cost me a couple of days.

      I hope you can write as well. It is such pleasure.
      Kind Regards,
      Paula Rook

Leave a Comment

Your email address will not be published. Required fields are marked *