Paula Rook

CEO FlyingWineWriter.

Ucraine

The European Wine World

Starting in 2022 in The Netherlands is a real relief, as Covid-measures were gradually phasing out. In february, a new wine season kicked off with the glory of Vinexpo Paris and Wine Paris. On social media, the atmosphere is optimistic until President Putin begins his speech about Ukraine. It is a nightmare for humanity. Tension …

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Maule Wines Conquer the World

In One Click Import wines from the biggest wine-producing region of Chile

By Paula Rook ProChile from the Ministry of Foreign Affairs develops a new import requests service: One Click Import. When you complete the form, it will contact you with one of their 56 offices around the world to provide you with a list of Chilean companies eager to meet you. Chile is the largest producer …

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Vegan Movement

The vegan movement: which wine to drink?

Since the time when the discussion about climate change received much more attention. We hear more and more that substitutes for meat and animal-derived food, in general, are increasing. The alternatives to cow milk and meat are the most popular. The idea of a Mcplant hamburger or soya milk is now a hot topic. Protein …

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Sustainable use of water in a climate change world

Sustainable use of water in a climate change world

By Paula Rook I recently published an introduction in the form of an e-book under the name: a sustainable wine world. The idea is to highlight subjects relevant for every nation commited to create an environment of estability for everyone. The issues related to the pandemy such as lack of freedom and working from home …

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What is the EU Organic Action Plan 2021-2027?

By Paula Rook The Organic Action Plan has three key challenges. The first of them is about how to create demand for organic fruit and vegetables and increases consumer trust. The idea is to continue using the EU logo which seems to be recognized by consumers as a quality standard. Promoting organic food into schools …

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International Perspective

International perspective for the Wine sector 2021

I am in Europe expecting a second wave of the virus. After months of affected by social distancing, the virus is spreading faster and mutating. The measures around the world change over time counting on the stage of spreading. For instance, it can be a low risk then people are allowed to get together in …

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Organic Promotion

Understanding organic wine & food promotion

In my travels around the world visiting wine companies all of them have been shown a special doubt about organic certification due to lack of effective study of the opportunities behind for commercialization. I have heard things like: “clients do not care about organic wine”. For the rest of organic food happens a similar story, …

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Negotiation

An approach to the wine trade in times of pandemic

Transition New Zealand wine country is the first country declared free from Covid-19 and in Australia are showing signs of hope opening Bondy Beach for surfers. In Europe: Spain, France, and Italy decline the number of deaths. The information we have about Covid-19 is uncomplete and plenty of ingenious ideas appear as a solution to …

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Data Corona virus 2020

Wine Market in Europe: update during corona crisis starting March 2020

At the moment I am in the middle of the corona crisis. As a result of the outbreak in China, Europe is following the protocols of the World Health Association (WHO). Italy is one of the main focuses of attention due to a large number of infected people. Slowly, during March Vinitaly and ProWein postponed …

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