Paula Rook

Author at FlyingWineWriter.

New Zealand

International perspective for the Wine sector 2021

I am in Europe expecting a second wave of the virus. After months of affected by social distancing, the virus is spreading faster and mutating. The measures around the world change over time counting on the stage of spreading. For instance, it can be a low risk then people are allowed to get together in …

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Organic Promotion

Understanding organic wine & food promotion

In my travels around the world visiting wine companies all of them have been shown a special doubt about organic certification due to lack of effective study of the opportunities behind for commercialization. I have heard things like: “clients do not care about organic wine”. For the rest of organic food happens a similar story, …

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Negotiation

An approach to the wine trade in times of pandemic

Transition New Zealand wine country is the first country declared free from Covid-19 and in Australia are showing signs of hope opening Bondy Beach for surfers. In Europe: Spain, France, and Italy decline the number of deaths. The information we have about Covid-19 is uncomplete and plenty of ingenious ideas appear as a solution to …

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Data Corona virus 2020

Wine Market in Europe: update during corona crisis starting March 2020

At the moment I am in the middle of the corona crisis. As a result of the outbreak in China, Europe is following the protocols of the World Health Association (WHO). Italy is one of the main focuses of attention due to a large number of infected people. Slowly, during March Vinitaly and ProWein postponed …

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Island

Wine region Island Krk: wine production, geography, culture and sustainability approach

By Paula Andrea Rook This is my third time visiting Croatie which I found a wonderful stay. This time I pay attention to how they are developing together with European Union. My time on the Island was about four weeks starting 1th july. I went by car passing through Germany, Switzerland, Italy and Slovenia. I …

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Vineyard Future

Circulair dream: wine sector innovation 2019

By Paula Rook for FlyingWineWriter.com Organic, biodynamical, vegan, sustainable and now circular? Circular is a new concept far away from the vocabulary of many  wine producing countries. We can say that Chile, Argentina, Uruguay, South Africa, United States and a couples of countries in Europe untill now have shown nul interest.  I wonder, why? They are not communicating this themes …

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Dutch Design Week

Impressions Dutch Design Week 2019 Eindhoven, The Netherlands

By Paula Rook for FlyingWineWriter Dutch Design Week was held in Eindhoven between 19 and 27 October. The largest design event in Northern Europe presents the work and concepts of 2600 designers to 350,000 visitors in total. This year’s theme is: ” If not now, then when?” I am looking for ideas in the field of: 1. biodiversity, 2. circular economy, 3. climate …

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Circular Economy

Fast progress in the fight against food waste

By Paula Rook for FlyingWineWriter.com  The recent year is being great for innovation against food waste. I hear about Real Time Pricing (substitute for stickers) and  dry-misting  in supermarkets. The first idea is in a pilot fase. The second idea is also in observation. I download the application “to good to go”which gives me the option to …

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Insect

The rol of Naturalis and global biodiversity research

By Paula Rook for Flyingwinewriter.com Naturalis celebrates in 2020, 200 years from his creation. Nowadays, it has a vision which position them as the most important center for investigating biodiversity in the world. They see biodiversity as the key tool for solving a great number of issues in the world. A large collection of objects and digitalization …

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Food Technology and Science

Technology innovation for milk production

By Paula Rook for FlyingWineWriter.com In Helmond, The Netherlands is organized by Foodtechbrainport an event; to show the process in which colostrum becomes powder. I meet the owner of Colostrum Processing Joop Nohlmans. He started accidentally the business by working for a Belgian company who later when bankrupt and left him with liters of colostrum. He understands that by …

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