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Friday, June 10, 2016
Impressions Expectations What is happening at the Moselle Wine Valley?
Everything is green at this time of the year, the vines are in fruit setting and a despite of the heavy raining and changing in weather conditions during the day, from sunny and hot to raining, thunder and lightning. I think people appreciate the contrast and go outside for a dinner. I stay at the hotel Brixiade which has a unique view to the castle in Cochem. Read more...
Thursday, March 31, 2016
On demand Culinaria: bass and langoustine
An exclusive view into the culinaria of bass and langoustine under the influence of elBulli, my own appreciation about the magazine content of Savoir Vivre aux Châteaux and the special interest for culinaria linked with arts. Read more...
Thursday, March 24, 2016
Impressions Expectations Event Management: wine tasting, dinner and workshop
Travelling is an important part of a wine writer while assisting to great events is luxury, such experiences I have in many areas of my life one of them is of course professional wine events. This time I am proud to mention that I was part of a tasting organized by Master of Wine Frank Smulders in Eindhoven, I admire him because the level of energy used to do such sophisticated experience makes me reflect that even two hours of hard dancing would not compare with this kind of mental execution. I saw several components which I am glad to share with you, they are: a huge network, a speciality subject, great kitchen, efficiency. Read more...
Monday, February 22, 2016
Global Insight Highlights Amorim News
The paper version of Amorim News arrived one month later in February 2016 in The Netherlands which I found quite good timing after the parties of New Year and carnival. Read more...
Wednesday, February 10, 2016
Exploring Data Key question concerning the future of wine retail chain trends
The report analyses six key market together a cross-sample of the global wine market. Component of the business model is the online channel which is growing. Other future trends are restricted to specific markets. Personalisation of independents. The consumers preferring to shop less, close to home and more often. Exist a discounter momentum to fade. Report here.
CATEGORIES
Marketing Visualization
We are working on an environment less abstract than before, remember 15 year ago we even had a website. Visualization methodes have been enormously growing last decade, to be much more accurate in communication. We provide insight in different data using basic tools for graphic content
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Exploring Data
Research is the key element for any new project. We look at the critical questions and start searching how to find the answers.
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Next Generation
Topics whichs the new generation are interested in beyond our main scope for understanding them much better.
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On Demand
Trends on the market as well as innovative products. We think about the concept and outline improvements.
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Quality and Quantity
Attempt to identify factors related to quality and quantity strategies and their influence on pricing, one of the most difficult chapter in any marketing book. Specially, for wine and related industries, pricing has a particular meaning. We explore the concept and provide the best strategies for particular products.
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#Impresion#Expectation
It includes the final image of any experience. It explains why the concept succeed or fail. We take live events as material for evaluation. It could be any kind of promotional activity. |
Retail
Globally the retail sector has changed, specially in our niche market. Consumers demands are not satisfied by traditional methods. Retailing is readapting.
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Global Insight
Information communicated by international media. Integrate the global world. |
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